The Problem: The ring scanner portfolio was not aligned with market needs. FedEx, UPS and USPS were roughly 75% of the market. Zebra/Symbol owned that market. We need to respond with a Desirable, Feasible and Viable offering to win the market back.

The Work: It started with a customer’s simple question: “Is there any way you can put a display on a ring scanner?”. Answering this allowed us to disrupt the market. I worked closely with UPS, FedEx and USPS as the UX and Industrial Design lead gathering the Voice of the Customer. I Organized and hosted workshops to define the User Experience by mapping the product journey, identifying stakeholders, personas and touchpoints. Defined the use cases and workflows. With the UX findings, I developed multiple design concepts and UI options to address postal and parcel needs.

But this can do more! We can go from finger to back of hand, to fix mount/presentation, to pocketable mobile computer and the possibilities go on.

Key Features: Direct visual feedback, Multi-model and Hygienic.

Primary Value Driver: Competing ring scanners must tether to a nearby computer. The market changing 8680i skips the computer in the middle and talks directly to back-end systems. 8680i redefined the market with a lower TCO and faster ROI solution.