I am an Innovation, Design and UX strategist who enjoys working with stakeholders to identify problems worth solving and creating smart solutions to address them.

I have spent my career as a Product Developer, UX Researcher, Industrial Designer improving interactions between people and the systems, processes and tools that they use. I have lead offering design from discovery to ideation through to execution as part of global design and development teams. I lead Zero to First revenue (Z21) executive level workshops and discovery processes to bridge the gaps between customers, engineering, and marketing.

With a passion for human-machine interaction design, I have a proven track record of bringing visions to successful solutions, including industry bestselling offerings, dominant patens and iF and Red Dot awarding products.