Genesis Presentation Scanner

The Problem: Our business unit needed to remain competitive and continue finding value for our customers in the commoditized checkout scanner market.

The Work: With an intention to build team culture, and evangelize the capabilities of our design team, I teamed up with marketing to build project momentum by facilitating an Innovation Workshop. While building culture, the workshop output grew into a fully funded project.

I later facilitated the Z21 workshop and continued to test key hypothesis through Concepting, Storyboarding and VOC activities. My role is to help the business decide if they should Keep, Kill or Pivot the idea. Once decided, I engaged regularly with the global execution team to develop the vision.

Key Features: Configured accessories, modern aesthetic, easy to clean, cloud connected and self-learning.

Primary Value Driver: With the configured accessories, customers can now use a single scanner in different environment, making it easier to maintain and update from back-end systems.